How Can Consultants Stimulate Creativity?

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February 25, 2013 by youssoufyoula

By Youssouf Youla, MSc in Management Consulting 3 student

What makes a consultant successful? The main skills and talents required to enter and stay in the industry are People skills, Analytical skills, Communication skills, the Ability to synthetize and last but not least Creativity. This is not an exhaustive list but gathers the main one. Creativity is usually forgotten when people talk about the different features needed to be an effective consultant; however it is essential to be creative in order to tackle and solve the complex problems you will face in your career as a consultant. In this article we will focus on how to stimulate creativity.

Traveling I believe is an important stimulator for creativity. Indeed when you travel you are confronted to new surroundings, new people, new cultures and new ways of thinking. You will see items, products or practices that are not part of your own environment. For instance paper was invented in China and was brought to Europe by the Moors in the XII century, but had been around in Asia for a millennium. From this revolutionary progress books, magazines and so many other mediums were created.  We could also bring up the example of the potato. The Spanish brought it back to Europe during the XVI century from the Inca Empire and the Belgians towards the end of the XVIII century created the French Fries. These examples show how travelling could positively stimulate someone’s creativity.

Reading is also extremely important to stimulate your creative mind. Reading articles on areas of interest will deepen your knowledge and will help develop your creativity. For instance if someone is interested in information systems it is critical for him to read information technology blogs, news, magazines and be knowledgeable about the latest technologies. It is also suggested to read on different industries because it could be a source of inspiration taken from one industry to a different one. As an example we could mention the Internet that we love so much, it was created by the US military in the 60s but was introduced to the civilians in the 90s. Another example is the GPS system that was created in the 70s and was made available to the general public in the 90s.

We have seen in this article that we could and should work on stimulating our creative minds. Travelling or reading are ways to stimulate our creativity. These two important ways will help you develop your imagination but they are by no means the only factors of development. In fact there are more elements such as peace of mind, spontaneity, self-confidence… If you need to know more about it you could consult the following link http://www.bitrebels.com/design/20-ways-to-stimulate-your-own-creativity/.

The following link relates a perfect example of someone profiting form his creativity. http://boss.blogs.nytimes.com/2013/02/12/when-a-super-bowl-promotion-goes-right/

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One thought on “How Can Consultants Stimulate Creativity?

  1. Fode Youla says:

    Very good points on the importance of Reading and Travelling as idea generators. I would also add to this list, interacting with professional in different industries and disciplines. A concept from one discipline could have potential benefits in other disciplines.

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